The Greater the Discrepancy Between a Consumer's __________,The Greater the Consumer's

question 73

Multiple Choice

The greater the discrepancy between a consumer's __________,the greater the consumer's need recognition will be.

• A) financial risk and performance risk
• B) search for alternatives and alternatives found
• C) needy state and desired state
• D) universal set and evoked set
• E) external and internal information search

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Definitions:

Permissive Parenting

A parenting style characterized by low demands with high responsiveness, where parents are lenient and often only step in when necessary.

Warm

Exhibiting kindness, friendliness, and empathy towards others.

Responsive

The quality of reacting quickly and positively to changes, requests, or stimuli.

Electronic Media

Forms of media that use electronic or electromechanical energy for the end-user (audience) to access the content.