A Key to Successful Marketing Is Determining How to Meet

question 18

Multiple Choice

A key to successful marketing is determining how to meet the correct balance of ________ needs that best appeals to the firm's target markets.

• A)functional and social
• B)postpurchase and prepurchase
• C)safety and situational
• D)psychological and physiological
• E)functional and psychological

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Definitions:

Civil Rights Act of 1964

A landmark piece of federal legislation in the United States that prohibits discrimination on the basis of race, color, religion, sex, or national origin.

HR Certification Institute

An organization offering professional certifications to human resource practitioners, signifying their expertise and commitment to the HR field.

Society for Human Resource Management

A professional organization dedicated to the advancement of human resource management practices.

Material Resources

Physical items such as equipment, buildings, and raw materials that are used in the operation of a business or project.