Postpurchase Cognitive Dissonance Is Especially Likely for Products That Are

question 32

Multiple Choice

Postpurchase cognitive dissonance is especially likely for products that are

• A) cheap,poorly made,and made of plastic.
• B) personally valuable,antique,or foreign-made.
• C) simple,easily copied,and new.
• D) psychologically soothing,purchased impulsively,and part of a consumer's evoked set.
• E) expensive,infrequently purchased,and associated with high levels of risk.

---

Definitions:

Human Communication

The process of creating, sending, receiving, and interpreting messages through verbal, non-verbal, and digital means among individuals.

Surveys

Research methods involving the collection of data from a predefined group of respondents to gain information and insights on various topics.

Specific Questions

Targeted inquiries designed to elicit precise information or responses on a particular topic.

Pilot Study

A small-scale research study conducted to test the feasibility, time, cost, risk, and adverse events involved in a larger study.