Graham Had Developed an Extremely Successful Advertising and Promotion Campaign

question 40

Multiple Choice

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this,most likely because

• A) differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.
• B) copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S. market.
• C) he had not applied for or received international certification that was required for working outside the United States.
• D) he was unfamiliar with the code of ethics for advertising in other countries.
• E) he did not have the budget for a global rollout.

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Definitions:

Open Market Operations

Activities conducted by central banks to buy or sell government securities in the open market to control the money supply and interest rates.

Money Supply Control

The regulation of the amount of money in circulation by a central authority, typically a country’s central bank, to achieve economic objectives.

Open Market Operations

The buying and selling of government securities by a central bank in order to control the money supply and interest rates in the economy.

Discount Rate

The interest rate charged to commercial banks and other financial institutions for loans received from the Federal Reserve's discount window.