Marketers Frequently Design Customer Relationship Management Programs to

question 99

Multiple Choice

Marketers frequently design customer relationship management programs to

• A)retain loyal customers.
• B)attract consumers who have safety needs.
• C)reinforce postpurchase cognitive dissonance.
• D)increase internal information search.
• E)improve profit margins.

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Definitions:

Organizational Goals

Objectives set by a business or organization which guide its actions and decision-making processes.

Theory Z

A management philosophy which integrates Japanese and American business practices, emphasizing employee participation, job security, and company loyalty.

Quality Circles

Small groups of employees who regularly meet to discuss and propose solutions to workplace issues, aimed at improving performance and working conditions.

Human Relations Model

A management approach emphasizing the importance of interpersonal relationships and employee morale in achieving organizational objectives.