An Online Retailer Needs to Be Able to Measure How

question 49

Multiple Choice

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)buyer quotient.

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Definitions:

U.S. Consumers

Individuals or households in the United States that purchase goods and services for personal use.

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