A Competitive Advantage Based on Location Is Often Sustainable Because

question 130

Multiple Choice

A competitive advantage based on location is often sustainable because

• A) mobile marketing has not yet proven its value for most customers.
• B) real estate prices have been dropping.
• C) few marketers are aware of its importance yet.
• D) it is not easily duplicated.
• E) the Internet has diminished the importance of brick-and-mortar stores.

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Definitions:

Desensitization

A process through which an individual becomes less responsive or sensitive to a stimulus after repeated exposure.

Sexual Arousal

The physiological and psychological process of becoming sexually stimulated.

Genetics

The branch of biology that studies the inheritance of physical and behavioral traits from one generation to another through DNA.

Cultural Influences

The effects that the customs, beliefs, and social behavior of a society have on individuals and groups within that society.