Coca-Cola Sells Two Different Zero-Calorie Versions of Coke: Diet Coke

question 44

Multiple Choice

Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero.It has chosen to attempt to appeal to men with Coke Zero.In addition to launching an ad campaign featuring men enjoying Coke Zero,Coca-Cola also designed a masculine-looking can for Coke Zero,with bold red lettering on a black background.This specially designed can is an example of

• A) positioning.
• B) targeting.
• C) segmentation.
• D) a market segment.
• E) market penetration.

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Definitions:

Hypothesis

A hypothesis is a suggestion or theory made with restricted proof, serving as an initial step for more in-depth research.

Uninformative

Lacking useful, meaningful, or relevant information or details, often leading to a failure to enhance understanding or knowledge.

Explanation

A statement or account that makes something clear or understandable.

Logically Complete

A characteristic of a system or set of propositions where all possible outcomes or options are accounted for, without overlaps or exclusions.