The Text States,"Viewing Customers with a Lifetime Value Perspective,rather Than

question 23

Essay

The text states,"Viewing customers with a lifetime value perspective,rather than on a transaction-by-transaction basis,is the key to modern customer retention programs." Create an example demonstrating a lifetime value perspective.Why is customer retention almost always a profitable marketing strategy?

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Definitions:

Chromosome

A structure of nucleic acids and protein found in the nucleus of most living cells, carrying genetic information in the form of genes.

Color-blind

A condition characterized by the inability to perceive colors in a normal way, often due to genetic factors affecting the retinal cones.

Female Children

Refers to young human beings who are biologically female, often considered to be under the age of adolescence.

Heterozygous

A genetic condition where an individual has two different alleles of a gene.