The First Step in Establishing a Customer Relationship Management (CRM)cycle

question 37

True/False

The first step in establishing a customer relationship management (CRM)cycle is to acquire and capture all relevant information about existing and potential customers.

---

Definitions:

Bias

A predisposition or prejudice towards or against something or someone, often in a way considered to be unfair.

Affective

Relating to moods, feelings, and attitudes; often used in psychology to describe emotional states.

Continuance

The state of remaining in a particular situation or condition over a period.

Moral

The principles or standards of behavior considered to be in accordance with good or right conduct, often guiding individual and collective actions within an organization.