Volvo Has a Concept Car Web Site That Caters to Car

question 43

Multiple Choice

Volvo has a concept car Web site that caters to car enthusiasts who might want to see concept cars evolve into real life products.A "Forum" section allows people to submit opinions and questions--enabling Volvo to gauge consumer reaction to new ideas.Volvo is sending and receiving communications from consumers through _____ interactions.

• A) relationship-based
• B) product-centric
• C) transaction-based
• D) technology-centric
• E) Web-based

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Definitions:

Ownership Interest

The right or stake that an individual or entity has in an asset, often implying a share of the asset's profits or losses.

Subsidiary

A company controlled by another company, often referred to as the parent company, through ownership of a majority of its voting stock.

Sub-subsidiary

A company controlled by a subsidiary of another company, creating a tiered structure of corporate ownership and governance.

Subsidiary Company

A company that is controlled by another company, usually referred to as the parent company, through ownership of more than half of its voting stock.