_____ Is the Development of Product Offerings Customized for the Appropriate

question 90

Multiple Choice

_____ is the development of product offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships.

• A) Transaction management
• B) Campaign management
• C) Data mining
• D) Consumerism
• E) Knowledge management

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Definitions:

Ultra Vires Doctrine

A legal principle that acts of a corporation must fall within the limits of the powers granted by law and the corporation's own constitution.

Criminally Liable

The legal responsibility or accountability of a person or entity for violations of criminal law, subject to penalties such as fines or imprisonment.

Governing Document

A formal record that establishes the rules, regulations, or principles by which an organization or entity is governed.

Certificate of Authority

A document issued by a state government granting a company permission to do business in that state as a foreign (out-of-state) entity.