SCENARIOS Longaberger

question 75

Multiple Choice

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
-Refer to Viking Kittens.Jamie happened upon the Viking Kittens,and thinking it very humorous,sent the link to her husband,father,brother,and close friends.Jamie is engaging in:

• A) pass-along marketing
• B) viral marketing
• C) spread-the-word marketing
• D) extension marketing
• E) FLC marketing

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Definitions:

Cerebrum

The largest part of the brain, responsible for higher brain functions such as thought and action.

Encephalization Quotient

A measure of brain size relative to body mass, used to estimate the relative intelligence or cognitive abilities of an animal.

Brain Size

The overall volume or mass of the brain, which can vary significantly between species and is often related to cognitive ability and complexity.