Abby Has Developed a Line of Flashy,brightly Colored Cosmetics with Funky

question 17

Essay

Abby has developed a line of flashy,brightly colored cosmetics with funky names.The products have humorous names that are slightly irreverent.For example,her lipsticks are called Kissing Sticks and come in colors like bright orange,lavender,and minty green.Prices for a lipstick begin at $18,well over the average of $3.50 found at the local drugstore.Abby wants to begin marketing her products on the Internet.As her marketing manager,she has asked you to identify whether you think this is a good idea based on Internet demographics and trends.

---

Definitions:

Cohesive

The characteristic of elements of a group sticking together effectively and remaining united in pursuit of common goals.

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members.

Deindividuation

A psychological state where an individual loses self-awareness and a sense of individuality, often leading to uncharacteristic behavior, usually in group contexts.

Social Loafing

A scenario where members of a group display reduced effort in reaching a target compared to their effort levels when working solo.