Calculate answers for the following scenarios:
Definitions:
Horizontal Contracts
Agreements or cooperations between businesses that operate at the same level in the supply chain, often for mutual benefit or to reduce competition.
Customers' Goals
The objectives or desired outcomes that customers aim to achieve through purchasing goods or services.
Substitute Products
Goods or services that can serve as replacements for each other, satisfying similar customer needs or desires.
Competition
The rivalry among businesses to attract customers and achieve higher sales, profits, and market share.
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