Tom Likes to Drink Scotch Whiskey

question 133

Multiple Choice

Tom likes to drink scotch whiskey.He was familiar with the Johnny Walker Black Label brand,which he purchased for around $30.When he found a bottle of Johnny Walker Black Label priced at more than $200,he was positive that it would be a much finer whiskey.For Tom,_____ indicated quality.

• A) premium pricing
• B) price lining
• C) prestige pricing
• D) exclusive pricing
• E) selective pricing

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