SCENARIOS Digital Cookware

question 63

Multiple Choice

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to The Entertainment Book.What is the sales promotion objective of the Entertainment Books and the companies that sponsor coupons in the books?

• A) to generate immediate purchase by customers
• B) to improve returns on investment
• C) to control costs
• D) to control market share
• E) to raise funds

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Definitions:

Assignee

The individual or entity to whom rights or property are legally transferred.

Negotiable Instrument

A written document guaranteeing the payment of a specific amount of money, either on demand or at a set time, with the payer name either mentioned or implied.

Rights

Entitlements or permissions granted to individuals or entities, legally or ethically, to perform certain actions or to be in a particular state.

Indorsement

An act of signing one's name on the back of a check or other negotiable instrument, thereby transferring the rights to another party.