SCENARIOS Digital Cookware

question 173

Multiple Choice

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to College Entertainers.The Marketplace gives the entertainers and the agencies that represent entertainers an opportunity to engage in:

• A) generating leads
• B) data mining
• C) disintermediation
• D) supply chain management
• E) reminder advertising

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Definitions:

Redundancies

Extra components or functions within a system that are there specifically to back up the primary components in case of failure.

Inconsistencies

Discrepancies or lack of agreement in data, statements, or findings that may indicate errors or the need for further investigation.

CRM Operation

The activities and processes undertaken by an organization to manage and analyze its interactions with customers through the lifecycle, aiming to improve customer relationships.

Organizational Representatives

Individuals or groups that act on behalf of an organization, representing its interests and policies in external interactions or transactions.