The Most Basic Criterion for Determining Whether Someone Is a Prospect

question 72

Multiple Choice

The most basic criterion for determining whether someone is a prospect for a product is:

• A) degree of autonomy
• B) ample resources
• C) need for reciprocity
• D) a need that is not being satisfied
• E) size of buying center

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Definitions:

Analytical Intelligence

One of the three types of intelligence in Robert J. Sternberg's triarchic theory of intelligence, focusing on the ability to analyze, evaluate, judge, or compare and contrast information.

Creative Intelligence

The aspect of intelligence involved in the ability to think in new and novel ways and to find creative solutions to problems.

Applied Intelligence

The use of cognitive abilities to solve real-world problems and adapt to new situations.

Triarchic Theory

A theory of intelligence that proposes three aspects of intelligence: analytical, creative, and practical abilities.