SCENARIOS Digital Cookware

question 5

Multiple Choice

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Technology Advancement.Which of the following statements does NOT describe an advantage personal selling can provide the computer companies?

• A) It can tailor the message to the customer needs.
• B) It is good for explaining the merits of complex products.
• C) It is inexpensive on a per contact basis.
• D) It can be specifically directed to the different types of accounts.
• E) It is effective in convincing a prospective client.

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