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SCENARIOS Digital Cookware

question 75

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SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Digital Cookware.Coupons would probably be an unsuitable sales promotion for this company because:

Definitions:

Cash Payments

Cash payments refer to transactions where cash is transferred from one party to another, typically as a method of settling debts or paying for goods and services.

Direct Method

A cash flow statement preparation approach that lists major classes of gross cash receipts and payments, providing a clear view of a company's operating cash flows.

Operating Activities

The primary revenue-producing activities of a business and other activities that are not investing or financing, which are reflected in the cash flows from operating activities section of the cash flow statement.

Merchandise Inventories

The total value of a company’s products currently available for sale, held by the business as assets.