SCENARIOS Digital Cookware

question 69

Multiple Choice

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Technology Advancement.One of the key areas of training provided by Technology Advancement Corporation involves post purchase customer satisfaction surveys.This is part of:

• A) negotiation
• B) sales presentation
• C) following up
• D) cold calling
• E) referral

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Definitions:

Efficiency Loss

The loss of economic efficiency that can occur when the equilibrium for a good or service is not achieved, leading to potential welfare loss.

Bargaining Tactics

Strategies used by parties in negotiations to enhance their positions and achieve more favorable outcomes.

Strikebreakers

Individuals who work or are employed in place of union workers who are on strike, thus undermining the strike action.

Lockout

A negotiating tactic in which a firm forbids its unionized workers to return to work until a new collective bargaining agreement is signed; a means of imposing costs (lost wages) on union workers.