SCENARIOS Digital Cookware

question 106

Multiple Choice

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Kraft Foods.The AIDA concept is encouraged among the sales teams because it can help in the:

• A) JIT process
• B) communication process
• C) networking process
• D) selling process
• E) cold calling process

Analyze the relationship between risk-free rate, market risk premium, and the expected rate of return on stocks using the concept of beta.

Assess the influence of economic states (boom, normal, recession) on the expected return and risk (standard deviation) of stocks.

Understand the geographical distribution and classification of ethnic and religious groups, like the Amish.

Identify differences between cultural, societal, and ethnic classifications.