When the Home Depot Introduced Its Expo Design Retailing Concept,it

question 69

Multiple Choice

When The Home Depot introduced its Expo Design retailing concept,it spent several billion dollars on advertising and other promotions and successfully boosted its market share.As an advertising consultant,you would advise that Home Depot:

• A) double its advertising budget in order to double its market share
• B) maintain the current advertising budget and continue to focus on brand awareness and market share gains
• C) slowly increase the amount spent on advertising and promotion to offset competitive advertisements
• D) shift the budget dollars from advertising to sales promotion and personal selling due to a change in the product life cycle stage
• E) focus on maintaining market share and spend proportionately less on advertising because additional expenditures would reap diminishing benefits

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Definitions:

Barbiturates

A category of drugs that act as central nervous system depressants and are used as sedatives, hypnotics, or anesthetics.

Ethyl Alcohol

A colorless, volatile liquid, also known as ethanol, used in alcoholic beverages, as a solvent, and as a fuel.

Sedative-Hypnotic

A category of drugs that depresses the central nervous system, inducing calm (sedation) or sleep (hypnosis).

Benzodiazepine

is a class of drugs primarily used for treating anxiety, but also used in treating seizures and insomnia, by enhancing the activity of certain neurotransmitters in the brain.