You Are the Promotions Manager for Pyrolave,a Company That Turns

question 119

Essay

You are the promotions manager for Pyrolave,a company that turns lava rock into counter tile.The company's counter tile is easy to clean,resistant to scratches,but more expensive that other materials used for counter tops.You need to decide whether to implement a push or a pull promotional strategy.Define and describe both the push and the pull strategy,and describe what promotions might be used in each strategy.

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Definitions:

Type 1 DM

A chronic condition where the pancreas produces little or no insulin, necessitating daily insulin administration.

Diabetic Foot Ulcers

Diabetic Foot Ulcers are chronic sores that occur on the feet of people with diabetes, often due to neuropathy, poor circulation, and infection risk, requiring careful management.

Diabetic Glaucoma

A condition where an individual with diabetes develops glaucoma, often due to increased pressure in the eye that damages the optic nerve.

Type 1 DM

A chronic condition where the pancreas produces little or no insulin, often termed Type 1 Diabetes Mellitus.