_____ Is NOT Usually Used as a Basis Used for Making

question 77

Multiple Choice

_____ is NOT usually used as a basis used for making media mix decisions.

• A) Media schedule
• B) Cost per thousand
• C) Reach
• D) Frequency
• E) Audience selectivity

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Definitions:

Statistical Significance

The probability that a computed statistic such as a t-test or correlation is not due to chance.

T Test

A statistical test used to compare the means of two groups, determining if there is a significant difference between them.

T Test

A statistical test used to determine if there is a significant difference between the means of two groups, which may be related in certain features.

Mean Scores

The average value of a set of numbers, calculated by dividing the sum of all values by the number of values.