AFLAC Insurance Company Introduced a Duck in Its Ads That

question 112

Multiple Choice

AFLAC Insurance Company introduced a duck in its ads that said the company's name instead of "Quack." Since the advertising campaign began,AFLAC has created a duck premium,developed a line of clothing with the AFLAC duck,and used the AFLAC duck on its Web site.The AFLAC duck has become a tool for:

• A) push strategies
• B) advocacy advertising
• C) comparative advertising
• D) cause marketing
• E) sales promotions

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Definitions:

REM Sleep

A phase of sleep characterized by rapid eye movements, vivid dreaming, and heightened brain activity, essential for emotional regulation and memory consolidation.

Moderate Exercises

Physical activities that are of moderate intensity, such as brisk walking or cycling, which improve cardiovascular health without excessive strain.

Bedtime Ritual

A set of habits or routines performed before going to bed to help signal the body it's time to sleep and enhance the quality of sleep.

Sleeplessness

The condition of being unable to sleep, also known as insomnia, affecting both mental and physical health.