When Sara Lee Developed Crustless Bread,it Probably Planned to Rely

question 164

Multiple Choice

When Sara Lee developed crustless bread,it probably planned to rely on _____ to gain exposure for the bread and to explain how the convenience of the product justifies its higher price.Sara Lee could not have done this if the product had not been new and innovative.

• A) marketing research
• B) sales promotion
• C) personal selling
• D) advertising
• E) publicity

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Definitions:

Development

Training that augments the skills and knowledge of managers and professionals.

Orientation

Familiarizing newly hired employees with fellow workers, company procedures, and the physical properties of the company.