The AIDA Concept

question 104

Multiple Choice

The AIDA concept:

• A) assumes that the second step in the purchase-decision process is inertia
• B) does not explain how all promotions influence purchase decisions
• C) assumes that consumers regularly go through each stage of the process during all purchases
• D) indicates that the purchase decision is the same for high-involvement and low-involvement products
• E) is accurately described by none of the above

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Definitions:

Overconfidence Effect

A cognitive bias where an individual's subjective confidence in their judgements is reliably greater than their objective accuracy, especially when confidence is relatively high.

Judgments

Legal decisions made by a court regarding the rights and liabilities of parties in a legal action or proceeding.

Opinions

Opinions are personal beliefs or judgments that are not necessarily based on fact or knowledge.

Hindsight Bias

The tendency to believe, after an outcome is already known, that one would have foreseen it, often referred to as the "I-knew-it-all-along" effect.