SCENARIOS Purgatory-Durango

question 127

Multiple Choice

SCENARIOS
Purgatory-Durango
Joe Average is "A-OK" with the Purgatory-Durango ski resort.Rather than try to keep up with big-budget competitors like Vail and Aspen,the southwestern Colorado resort has poured its meager marketing budget into a no-frills advertising approach to lure "real people" to its slopes.The advertising campaign has the catchy slogan,"You Don't Have to Be Cool to Ski Purgatory." "Movie Star," the title of a full-page color ad,features a Polaroid photo of a smiling,overweight,slightly geeky man in a neon orange ski suit that looks like it could double as hunting attire in a duck blind.His skis aren't new,his hat doesn't match his outfit,and he is wearing goggles.This ad's copy says "We are Purgatory-Durango,not Telluride.And this is John Taber--not someone the tabloids would follow to the slopes.You don't need to be a celebrity to be treated like a star at Purgatory-Durango." This year,public relations activities included passing out to news media plastic pocket protectors containing pens,a used pencil,and a comb bearing the message: "Purgatory-Durango--No.1 in Grooming."
-Refer to Purgatory-Durango.The Purgatory-Durango campaign tells skiers that they do not have to worry about how they look on the slopes.This is a specific reason given to the target audience for why they should choose Purgatory over other ski areas.This reason is called a(n) :

• A) media profile
• B) advertising objective
• C) advertising format
• D) message execution
• E) advertising appeal

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

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Definitions:

Probability Sampling

A sampling technique in which every member of the population has a known, non-zero chance of being selected.

Broader Population

Refers to a larger or more general group of individuals from which samples may be drawn for research or statistical analysis.

Random Number Generator

A tool or algorithm used to produce a sequence of numbers that lacks any predictable pattern, often used in statistical sampling, computer simulations, and cryptography.

Volunteer Sampling

The selection of research participants from a pool of individuals who have expressed a willingness to participate, which may not fully represent the population.