_____ Is a Low-Profile,yet Important,form of Retailing in Which Consumers

question 94

Multiple Choice

_____ is a low-profile,yet important,form of retailing in which consumers get products out of automated machines,and it accounts for $21 billion worth of sales each year in the United States.

• A) Automatic vending
• B) Party-plan selling
• C) Direct marketing
• D) A pyramid scheme
• E) Professional selling

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Definitions:

Intuition

The capacity to grasp concepts intuitively, without relying on deliberate thought.

Rapidly Formed

Quickly developed or put together, often with little preparation or forethought.

Representativeness Heuristic

A cognitive shortcut that involves making decisions based on how closely new information resembles existing stereotypes or prototypes.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.