Media Vehicles Like Time or Newsweek Magazines Appeal to a Wide

question 79

Multiple Choice

Media vehicles like Time or Newsweek magazines appeal to a wide cross section of the population.In contrast,American Rifleman and Fitness magazines have high levels of:

• A) longevity
• B) audience selectivity
• C) geographic selectivity
• D) flexibility
• E) market singularity

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Definitions:

Quadrant B

Another category in a strategic planning or assessment framework, representative of a different area based on two axes of analysis, suggesting varied focuses or priorities.

Distribution Networks

The channels and pathways through which a product or service is delivered to customers.

Physical Flows

The movement of goods and materials through the supply chain from suppliers to customers.

Ownership Structures

The way in which the ownership of a company or property is organized, which can influence control, decision-making, and financial benefits.