When Sara Lee Developed Crustless Bread,it Probably Planned to Rely

question 164

Multiple Choice

When Sara Lee developed crustless bread,it probably planned to rely on _____ to gain exposure for the bread and to explain how the convenience of the product justifies its higher price.Sara Lee could not have done this if the product had not been new and innovative.

• A) marketing research
• B) sales promotion
• C) personal selling
• D) advertising
• E) publicity

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Definitions:

Self-Interest

Actions or considerations primarily aimed at one's own benefits or well-being.

Ethical Decision-Making Approach

describes a process that involves evaluating and choosing among alternatives in a manner consistent with ethical principles and values.

Guiding Principles

Fundamental beliefs or ideals that provide direction and help in decision-making within an organization or individual's life.

Deeply Held Beliefs

Convictions or opinions that are strongly embedded in a person’s or community's identity and guide their actions and judgments.