There Are Several Criteria Used in Selecting Media in an Advertising

question 22

Essay

There are several criteria used in selecting media in an advertising campaign.Name and briefly discuss the impact of five of these criteria used to select media.

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Definitions:

Enduring Beliefs

Long-standing convictions or values that individuals or communities hold, which guide their actions and decisions.

Organizational Principles

Fundamental concepts or rules that guide the design, operations, and practices of an organization, ensuring its proper function and efficiency.

Primary Stakeholders

Individuals or groups that are directly affected by or have a direct interest in the actions and performance of an organization, such as employees, customers, and shareholders.

Investors

Individuals or entities that allocate capital with the expectation of receiving financial returns, often involving equity stakes or debt financing.