Java Jacket Is a Company That Designs and Prints Ads

question 110

Multiple Choice

Java Jacket is a company that designs and prints ads on the paper jackets that go around hot coffee cups sold in coffee shops.To find clients to advertise on the coffee cup jackets,the company sent a representative to companies like Warner Brothers,eBay.com,and The Wall Street Journal to tell them how their ads on coffee cup jackets would give them inexpensive exposure to a large number of potential customers.Java Jacket's activities can best be described as:

• A) mass communication
• B) implicit communication
• C) personal selling
• D) public relations
• E) telemarketing

---

Definitions:

Obtain

To acquire or get possession of something through a purchase, effort, or request.

Retain

To keep or continue holding, possessing, or maintaining something or someone.

Ethical Issue

A situation or problem that requires an individual or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Recognize

To identify or acknowledge somebody or something as being a certain way or having certain characteristics.