The Direct Channel Is Used More Often in Consumer Markets

question 111

True/False

The direct channel is used more often in consumer markets than in business-to-business markets.

---

Definitions:

Industry Type

A classification that groups companies based on their business activities.

Leverage

The use of borrowed funds to increase the potential return of an investment.

Return on Stockholders' Equity

A measure of financial performance calculated by dividing net income by average shareholders' equity, indicating how effectively equity is used to generate profit.

Price-Earnings Ratio

A ratio for valuing a company that measures its current share price relative to its per-share earnings.