_____ Is Communications by Marketers That Inform,persuade,and Remind Potential Buyers

question 97

Multiple Choice

_____ is communications by marketers that inform,persuade,and remind potential buyers of a product in order to influence an opinion or elicit a response.

• A) Distributive communication
• B) Perceptual communication
• C) Statistically provable advertising
• D) Promotion
• E) Publicity

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Definitions:

Positive Reinforcer

A stimulus which, when presented after a behavior, increases the likelihood of that behavior being repeated.

Conditioned Stimulus

A conditioned stimulus is a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers an unconditioned response without prior learning.

Discriminative Stimulus

A cue or signal in the environment that indicates that a specific behavior will result in a particular consequence.