In Terms of the AIDA Concept,sales Promotion Is Most Effective

question 18

Multiple Choice

In terms of the AIDA concept,sales promotion is most effective at creating:

• A) strong desire and purchase intent
• B) positive attitudes toward a brand
• C) awareness of a product
• D) long-term interest
• E) awareness of a product and purchase intent

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Definitions:

Hostility

Feelings of anger and antagonism towards someone or something, often displayed through aggressive behavior or attitudes.

Defence Mechanism

Mental tactics employed by people to deal with the real world and preserve their sense of self.

Overcompensation

A defense mechanism where individuals attempt to cover up feelings of inferiority by exaggerating desirable traits or behaviors.

Gruelling Workout

A physically and mentally demanding exercise routine that pushes individuals to their limits of endurance and strength.