One of the New Developments in Retailing Is M-Commerce

question 117

Multiple Choice

One of the new developments in retailing is m-commerce.M-commerce refers to the ability to:

• A) use unique communication techniques to send advertising messages
• B) create situations in which the AIDA technique is effective
• C) to more efficiently manage customer demand with inventory
• D) shop using wireless mobile devices
• E) motivate consumers to buy more by creating more feedback channels