Fans of Cheerwine Cherry-Flavored Cola Are Able to Explain Why

question 144

Multiple Choice

Fans of Cheerwine cherry-flavored cola are able to explain why Cheerwine is superior to any other type of cherry cola.They are scattered throughout the southeastern United States and are extremely brand loyal.The characteristics of this target market indicate that a promotional mix with _____ should be used.

• A) less publicity and sales promotion and more personal selling
• B) more advertising and sales promotion and less personal selling
• C) more sales promotion and personal selling and less advertising
• D) less sales promotion and more advertising and personal selling
• E) more advertising and less sales promotion and public relations

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Definitions:

Equivalent Effective Rate

A comparable interest rate that equates the interest earned on different investments or loans over the same time period, taking into account the effects of compounding.

Face Value

The original value of a financial instrument as stated on the instrument itself, without accounting for interest or market value fluctuations.

Simple Interest

Interest calculated only on the principal amount, or on that portion of the principal amount which remains unpaid.

Compounded Monthly

An approach to interest calculation conducted every month, including both the initially loaned or deposited sum and the cumulatively gained interest from former periods.