An Ad for a Prescription-Only Antihistamine That Does Not Make

question 147

Multiple Choice

An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines.The ad said that if you were interested in learning more about the new product or trying it out to ask your physicians.The manufacturer of the drug was using a _____ promotional strategy.

• A) reinforcement
• B) personal selling
• C) push
• D) pull
• E) kinetic

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Definitions:

Income Variation

Fluctuations in an individual's or household's income due to factors like employment changes, investment returns, or economic conditions.

Annual Income

The total amount of income received over a one year period from all sources including wages, salaries, benefits, dividends, and interest.

Total Utility

The total satisfaction or benefit a consumer receives from consuming a particular quantity of goods and services.

Political Philosophy

A field of study concerned with questions about government, politics, liberty, justice, property, rights, law, and the enforcement of a legal code by authority.