Choose Two of the Four Tools of the Promotional Mix

question 131

Essay

Choose two of the four tools of the promotional mix and use them as column headings in the table that follows.Then fill in the rest of the table by using the characteristics listed in the left column to describe the two tools.

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Definitions:

AASB 136

The Australian Accounting Standards Board standard that details the accounting treatment for impairments of assets.

Impairment

The action of or situation where the value of an asset is corrected downwards in the company's books to reflect a loss in value, ensuring the asset's recorded cost does not exceed its recoverable amount.

Issued Capital

The total value of a company's shares that have been issued to shareholders, representing the equity funding provided by shareholders.

Retained Earnings

Represents the cumulative amount of net income that a company has not distributed to its shareholders as dividends but retained for reinvestment in the business.