SCENARIOS Digital Cookware

question 16

Multiple Choice

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to The Entertainment Book.The restaurants that offer coupons in the Entertainment Book are hoping to appeal to which of the following types of buyers?

• A) loyal customers who could provide more repeat business
• B) people who consistently look for bargains
• C) people who go to a competitor's restaurant most or even all of the time
• D) people who go to a variety of restaurants and who could be called brand switchers.
• E) all of these

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Definitions:

Environmental Influence

The impact of surroundings, culture, and physical place on an individual's behavior, attitudes, and development.

Elementary School

An educational institution for early childhood education that typically includes grades kindergarten through fifth or sixth grade.

Environmental Conditions

These are the external factors and surroundings, including weather, climate, and other living and non-living elements, that affect organisms and ecosystems.

Active

Engaging in physical or mental activities, showing energetic work or participation.