Wright Wants to Open a Store to Sell Movie Memorabilia

question 91

Multiple Choice

Wright wants to open a store to sell movie memorabilia and is considering locating it in a regional shopping mall.Before opening his new store,he needs to understand:

• A) parking in malls is usually inadequate
• B) the leases required by mall owners are usually inexpensive
• C) the mall atmosphere and that of neighboring stores will help attract shoppers
• D) his store could be the mall anchor
• E) there is usually a problem with store image because malls have no unified image,as a shopping center does

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Definitions:

Related Diversification

A strategy where a business expands into new areas that have a connection or relation to its existing operations or markets.

GE Business Screen

A strategic planning tool developed by General Electric to evaluate business units on market attractiveness and company strength.

Portfolio Planning

The process of strategizing the mix of business holdings a company should have for optimal performance.

Business Strength

A company's competitive advantage or core competencies that enable it to outperform competitors.