Which of the Following Statements About Developing Marketing Mixes for Services

question 178

Multiple Choice

Which of the following statements about developing marketing mixes for services is true?

• A) The variability and perishability of services may require adjustments in marketing mix elements.
• B) Marketing mixes for services are often different than those for products.
• C) Elements of the marketing mix must be adjusted for the unique characteristics of services.
• D) The intangibility and simultaneous production and consumption of services may require adjustments in marketing mix elements.
• E) All of the above statements about developing marketing mixes are true.

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Definitions:

Output

The quantity of goods or services produced by a business, individual, machine, or industry over a specified period.

Marginal Costs

Marginal costs refer to the increase or decrease in the total cost of producing one more unit of a good or service.

Marginal Productivity

The additional output that results from employing one more unit of input, such as labor or capital, while keeping other inputs constant.

Fixed Costs

Costs that remain constant regardless of the amount of goods produced or sold, like wages or lease payments.