SCENARIOS Diaz

question 19

Multiple Choice

SCENARIOS
Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.Diaz is competing directly with:

• A) specialty stores
• B) convenience stores
• C) supermarkets
• D) restaurants
• E) all of these

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Definitions:

Scapula

A flat, triangular bone located in the upper back, part of the shoulder girdle that provides attachment for several muscles.

Anterior Crest

The forward edge or prominent front border of a bone, often referring to the shinbone.

Tibia

A large bone in the lower leg, known as the shinbone, that bears most of the body's weight.