The Most Restrictive Form of Market Coverage,_____ Distribution,entails Establishing Only

question 86

Multiple Choice

The most restrictive form of market coverage,_____ distribution,entails establishing only one or a few dealers within a given geographic area.Because buyers need to be willing to search or travel to acquire the product,this form of distribution is limited to consumer specialty goods,a few shopping goods,and major industrial equipment.

• A) selective
• B) intensive
• C) exclusive
• D) dual
• E) premium

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Definitions:

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort or mental conflict due to holding contradictory beliefs, values, or attitudes, especially when prompted to act against one of those beliefs.

Situational Attribution

The process of attributing an individual's behavior to external factors in the environment rather than to internal personality traits.

Attitude

An acquired inclination to assess various entities, including people, topics, objects, or occurrences, in a specific manner.

Foot-In-The-Door Phenomenon

The foot-in-the-door phenomenon is a psychological tactic involving getting someone to agree to a small request to increase the chances they will agree to a larger request later.