Promotion Strategies for Dealing with the Unique Features of Services

question 1

Multiple Choice

Promotion strategies for dealing with the unique features of services include all of the following EXCEPT:

• A) using personal sources of information
• B) creating strong organizational images
• C) stressing tangible cues
• D) using postpurchase communication
• E) satisfying patronage-oriented objectives

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Definitions:

Horizon

The line where the earth's surface and the sky appear to meet, often used metaphorically to denote the limit of a person's knowledge, experience, or interest.

Bright

Having high intelligence or quick intellectual capacity.

Perceptual Set

A psychological predisposition or readiness to perceive certain features of the environment while ignoring others.

Relative Luminance

A measure of the amount of light that comes from a source or is reflected by a surface, compared to the amount of light coming from a reference source.