Girls Can Log onto Www

question 73

Multiple Choice

Girls can log onto www.Barbie.com and design their own special Barbie doll.They can choose the doll's skin tone,hair color,clothes,accessories,and name.The doll is created to the new owner's specifications and mailed to her by Mattel.With this doll,Mattel is using:

• A) market aggregation
• B) customer accumulation
• C) niche marketing
• D) mass customization
• E) disintermediation

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Definitions:

Teenagers

Individuals who are in the phase of life that transitions them from childhood to adulthood, typically aged between 13 and 19 years.

Ingest Hormones

The act of consuming hormones orally through medication or supplements for various health and medical reasons.

Menopausal Woman

A woman undergoing menopause, a natural biological process marking the end of her reproductive years.

Strategy

A plan of action or policy designed to achieve a major or overall aim.