What Are the Three Factors Affecting Channel Choice? Briefly Discuss

question 86

Essay

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

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Definitions:

Biased Estimator

An estimator is considered biased if it consistently overestimates or underestimates the parameter it is estimating.

Confidence Level

The probability that a confidence interval contains the true population parameter, expressing the degree of certainty in estimation.

Sample Statistic

A numerical measure that describes an aspect of a sample of the population data.

Population Parameter

A numerical value that describes a characteristic of the entire population.